Saturday, February 24, 2007

Required Church Staff Field Trip to Starbucks

This is provocative:

The title may seem tongue-in-cheek, but I assure you that what I'm about to share is truly important for churches in the American culture. It doesn't matter if you're a fan of the Terraza Blend, their Caffè Verona or if you're a card-carrying-died-in-the wool Seattle's Best junkie. There's a heck of a lot that your church should learn from Starbucks...

Where Starbucks has made the biggest impact, I think, is in three areas: 1) They have consistently superior service. 2) They create excellent environments. 3) They have the stated goal of being the third place between work and home. Read the Rest.

HT: Jerry

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