Florida 'Church for Men' Features Rock Band, One-Hour In-and-Out Guarantee

This is interesting. Does make some sense, though it probably goes a wee bit farther than I would:

DAYTONA BEACH, Fla. — No hymnals. No pews. No steeple. No stained glass windows. And no women.
This ain't your grandma's church.
Organizers of the Church For Men say that guys are "bored stiff" in many churches today.
The Church For Men meets one Saturday evening a month, drawing about 70 guys dressed in everything but straight-laced shirts and neckties. The service features a rock band, a shot clock to time the preacher's message and a one-hour in-and-out guarantee.
The church is part of a national movement to reverse what many Christian pastors and ministers are calling a troubling trend.
Studies show that men are less likely than women to show up on Sunday mornings, and the reaction has been an emerging testosterone theology of sorts. Churches nationwide are now reaching out to men. Link.