Classical Values :: Fresh Kills
Green is not selling the way it used to. This is old news and it is the Onion. But it marks the start of a trend.
STATEN ISLAND, NY-An estimated 450,000 unsold copies of Time's special April 22 Earth Day issue were trucked Monday from the magazine's New Jersey distribution center to the Fresh Kills landfill in Staten Island.
The discarded copies of the issue-which features articles about conservation, biodiversity, and recycling, as well as guest editorials by President Clinton and Leonardo DiCaprio-are expected to decompose slowly over the next 175 years.
"Unfortunately, 'Earth Day 2000' wasn't as successful as we had hoped," Time managing editor Walter Isaacson said. "After selling out of such special issues as 'The Future Of Medicine,' 'Baseball At 100,' 'The Kennedys: An American Dynasty,' and 'Celebrating The American Automobile,' we thought we had another winner with this one. But of a press run of 485,000, only 35,000 sold. I guess we overestimated the demand for a full-color, 98-page Earth Day issue printed on glossy, high-pulp paper."